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Tuesday, April 4 • 1:15pm - 5:15pm
W05: Web Analytics for Designers & UX Professionals

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People responsible for the user experience, information architecture and design of websites increasingly need to find ways to incorporate qualitative data and analytics into their process alongside user research. The great thing is that in today's world even the smallest businesses have a wealth of information readily available to them but much of the information about analytics is intended for marketers and business owners, leaving designers to wonder what part of analytics applies to their work. If you know where to look, analytics tools can help you learn what your users are thinking and expecting from your website. In this four-hour workshop, you will learn what analytics tools to use, what reports to check and when, and how to use this information to improve the user experience of your websites.

avatar for Matthew Edgar

Matthew Edgar

Technical Marketing and Web Analytics Consultant, Elementive
Matthew Edgar is web consultant at Elementive (www.elementive.com). Since 2001, Matthew has helped hundreds of businesses and non-profits grow through a process of analyzing and improving their website and online presence. He is the author of "Elements of a Successful Website" published... Read More →

Tuesday April 4, 2017 1:15pm - 5:15pm CDT
Room 104