In this workshop, we will examine real world examples of complex services, then apply that thinking to an existing service. Participants will walk away with a basic understanding of customer journey mapping and service blue printing.
Lauren is an interaction designer at USAA; she joined USAA after working at Blackboard, where she had the opportunity to build educational software. As a designer, she works to create products and services that are centered around the end user, by creating meaningful relationships between the service and the people who interact with it. She believes that good design stems from questioning the norm, failing fast, and always being open to... Read More →