Modern web development emphasizes an iterative and agile process. Accordingly, an ongoing, lightweight UX study is better suited than the infrequent, elaborated, multi-tasks usability testing. The idea of UX Cafe came up as the UX librarian at Penn State University Libraries looked for a way to continuously solicit student feedback. By setting up a weekly free coffee and snack station at the library, the Libraries are able to implement the workflow of iterative web design.
