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Monday, April 3 • 1:15pm - 5:15pm
W07: Building Your Content Strategy Toolkit

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Do you struggle with web content that is complicated, outdated, or irrelevant? In this workshop, you’ll learn how to identify content challenges, define key messaging, create standards and style guides, and establish workflows to keep things going once a project is over. Whether you’re in the midst of a web project or just trying to get your feet wet in the world of content strategy, this workshop is for you.

**Come prepared with a laptop and the URL for a website you think needs content help.

Speakers
avatar for Rebecca Blakiston

Rebecca Blakiston

User Experience Librarian, University of Arizona
Usability testing, content strategy, strategic planning, project management


Monday April 3, 2017 1:15pm - 5:15pm CDT
Room 105